A Top-Ten Or List-Article

Choose with a topic that is relevant to your website and find a good keyword for it. This is the phrase that people will use when they use a search engine to find your article. If you aren’t sure how to do keyword research, just ask yourself what words you would use to search for an article on this topic.

Think of an aspect of your topic that can be made into a list. You’re going to write an article that has the “Top Ten Ways” to do something, or “Six Simple Techniques For” something, or “Five Questions To Ask” Whoever. Other possibilities include “Six Great Ideas For…,” “Top Ten Tips for…,” “Ten Secrets About…,” “Three Steps To…,” and so on.

Now just follow the simple outline below. Suppose the article is on ways that you can get free traffic for a website, and the key word is “free website traffic.”

1. Write a title for the article, using the keyword it, so searchers can find your article more easily: “Six Ways To Get Free Website Traffic.”

2. Write a description of one or two sentences, telling the reader what they will get from reading your article: “How many ways do you use to get free traffic for your website? You’ll learn six of the best here.”

3. “Sell” the article in the first paragraph, using the keyword again: “Free website traffic is a few clicks away if you know where to look…”

4. Create a numbered list, and explain each entry with a couple sentences: ” 1. Write articles. This is perhaps the best way to get free website traffic. Submit your articles to article directories, and readers find there way to your site by way of the link at the end of your article. 2. Exchange links with high traffic websites…”

5. End the article with a short paragraph, using the keywords one more time: “You can see that some of these ways to get free website traffic are easier than others, but why not try all of them. The real question is which will work best for your website…” This summary paragraph isn’t always necessary.

6. Create a short “About The Author” or author’s resource box. Have just one link to your website in it. Talk less about yourself than about why the reader should visit your site. Entice and tease: “For more ways to get free website traffic, visit…”
This is possibly the most important part of how to write an article for website promotion.

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A well-written article can:

- help build your profile

- draw traffic to your site, and

- help build a database of clients through associated e-courses or newsletter.

How do you write the article? You can come up with the content – How do you grab those readers and make them come back for more?

As you can construct and edit an article (it has a beginning, middle and end; and you can check the grammar and spelling); if you want to WIN readers – think about what they want to know.

Put your readers first. Give them what they want and they’ll be queuing up to read anything you produce.

A blueprint for writing articles that captivate your readers – whatever the topic – is a follows:

1. What Do Your Readers Want

==

You may know what they want because you’re an expert in the field. If you don’t know the subject well, you’ll have to research. Look for forums on your topic and see what people are discussing. What are the problems? Can you provide an answer?

2. Start With An Attention-Grabber

==

Work on your opening. Try to avoid trite questions like “Have you wondered why people find it difficult to lose weight?” It’s dull and it’s not targeting the person reading the article – what do they care about the difficulties “people” have losing weight? They care about THEIR weight problem!

The opening paragraph should give the reader that warm “Hey, this is about me!” feeling. – “This could be the answer I’ve been looking for…”

Example:

“Diet gurus make it all sound easy: To lose weight, all you have to do is expend more energy than you take in. Huh!

If it were that simple, the “Big People” stores would be out of business. For those of us tired of diets, gyms and dull group meetings, there is a back-to-basics way to tackle this. It won’t cost you a fortune or leave you feeling deprived.”

3. Write As You Speak…Then Edit!

==

The sample opening above illustrates the importance of the tone used in your article. You need ‘meat’ to make it worth reading.

Write your article in a natural style that’s akin to normal conversation. If the first draft is too informal – fix that when you edit. Readers may want facts, tips, and strategies, but they want entertainment too! Let your personality shine.

4. End On A High

Most articles fizzle out! Writers often don’t know how to end on an upbeat note. They either stop dead or come up with a trite ending like: “So what are you waiting for? Get started today!”

The beginning and the ending of your article are the parts that make the biggest impression. Creat a feeling of anticipation… and leave them feeling satisfied (or excited) when you finish.

Offering advice to help solve a problem gives your readers a reason to feel optimistic about themselves. Don’t make promises… but offer hope.

If you are giving hints on marketing or business, sum up the benefits. Experiment with using a humorous quote, or giving readers a specific action to get them started. Be creative.

Here’s a final tip: create a cheat-sheet. Divide it into beginnings/middles/ends and add more strategies as you think of them. (For example, using the tips in this article, you might write:

ENDINGS – end on a high, offer hope, use funny quote, suggest action to get started.)

Do this, and you’ll be cranking out articles everyone wants to publish!

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CONTENT, CONTENT, CONTENT!

#1 reason why people fail online is because they fail to deliver fresh content. Let’s forget search engines for a second, instead let’s concentrate on the end user who visits your web site.

Let’s say “Jim” has been to your site once before and all of a sudden he sees your web site for something else and decides to visit. But what, oh no, it’s the very same thing he saw 1 month ago. What happens to Jim? Just another statistic from your web site that will never get repeated.

On another note, let’s say Jim happened to see your link in search engines again, except this time, you’ve revised your web site template. Jim is now intrigued and excited to see what is new, but oh oh, you have the same bloody content as the last time. Jim is yet again another statistic.

NOW – Let’s say, not only have your revised your images, template, graphics, you’ve also been committed to adding 1 article on your site every single day. Jim is happier than the pope himself since you’ve played right into Jim’s hand.

We all search online, for some of us, it’s sheer boredom, for others, it’s doing what your not supposed to be doing at work and so on. The whole point is, if nothing changes on your site, how do you expect to stimulate people to come back. Getting people to your site is the easy part, getting someone to come back is very tough.

So back to the title: “Why you see the SAME AUTHORS all the time!”

It’s not only a matter of adding an article everyday to bring people back but at the same time, search engines act almost like us. They see new content (they=search engines), they also get excited and browse around to see what you’ve added, not to mention that they also index all your pages for search engine listings.

Let’s go a little further and bring attention to this newly found content. Many people out there are hiding their new content within folders and sub-directories and so on. What I suggest is having a small little box on your front page that just details some daily new content. Try keeping the content you add within this box up there on your site for about a week or so, just so that new visitors have a chance to view it and search engines have a chance to index it.

So in the end, a site that doesn’t grow daily will have accomplished nothing online. A web site that caters to the needs of the many, will have more success than it can handle.

What you put into the world, will ultimately come back to you in the same amount.

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Increasing Your Web Search Engine Ranking

Are you looking for ways to boost your web search engine ranking? If so, you need to learn the basics of SEO (Search Engine Optimization) or hire someone to handle this part of your business. Either way, you should be involved in this aspect since it is so important to its success.

Don’t worry. When most newcomers to the net hear the term SEO (or even worse, Search Engine Optimization), they get a deer-in-the-headlights sort of look. But SEO is really not complicated at all. The concept is very simple. The methods that you can use to optimize your site can be time-consuming and mundane, but they are not really hard to understand.

And there are many, many ways that you can increase your web search engine ranking. There really is no “best way”. They all work as long as you stick to them and do them consistently. But one of the most popular ways of increasing your site’s visibility is to write and distribute articles about the products or services that you offer. Actually, the articles will not necessarily be directly about your products or services. Rather, they will be focused on the terms that people are typing into their search engine when they are looking for what you have to offer. These terms are called keywords, and your articles will be based around all of the keywords that are relevantto your niche. Find the keywords that you want to target at the Google Adwords Free Keyword Research tool. Write a 500-page article or so that includes one keyword in the title and then in 3% of the rest of the article. Submit this article to EzineArticles.com and link it back to your website. It is important to remember here that your link can only be included in your “bio box” or “resource box” that comes at the end of the article. This short paragraph must compel the reader to click on the link. If you’ve written a good article and can follow it up with the promise of more in your resource box, then your readers will click.

The reason that you want people to click on your website link (besides the fact that you just want visitors) is because you then start to establish what are called backlinks to your site. Backlinks are important for web search engine ranking because they tell the search engines that others find it worth their while to link to you. They key is that the links should come from high quality sites (such as EzineArticles.com). If you get links from low-quality sites, this will not increase your rank, and it might actually hurt it.

You can also look at your competitor sites and do some analysis to find what links they are getting so that you can go for the same links. Backlinkwatch.com is one site that will show you the sites that are providing backlinks to your competitors so you can then get into contact with these sites and establish links as well.

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Now you have convinced yourself to take the plunge into article marketing and you have a few articles all lined up and ready to submit — and you are overwhelmed by the sheer volume and variety of article directories available. It is easy to simply go with the big dogs and forget the rest, but that is a big mistake.

You really need to have a 3-tiered article submission strategy. Select a couple of the big dogs, but also add some medium-sized directories and some smaller, newer directories to your list for regular submission as well. There are several reasons why this strategy can be much more effective in the long run than targeting the large directories alone.

The mega-directories carry a big punch in terms of link power and recognition. You can almost watch the reader numbers climb on your articles. But because they are so big they also get a large volume of submissions every day and your articles very quickly move from the top page of the directories new submissions list and even from the top page of the topic listing.

Medium-sized directories don’t pack as big a punch as the mega, but their text link value is still strong and they usually have a solid reader base. They have been around long enough to build a loyal audience and clientele. However because they are not as big their submission volume is lower than the mega so your articles retain top billing longer — and becoming a top article or top author may be an attainable goal for the part-timer.

Small and/or new directories usually don’t offer nearly the level of power of their larger brethren, but a quick study will reveal whether or not the directory is regularly maintained and promoted — and you know that will mean the link power currently exists and will grow in the near future. Also with new and small directories you can easily achieve top author status and your articles will stay at the top of the ranking longer — they may well pass directly from “new” status to “top” status which rarely if ever happens at a mega directory.

That is my current strategy for article submission and I hope you found it helpful.

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Tips for Search Engine Optimization

Tips for Search Engine Optimization are widely sought after as this is a crucial aspect to generating traffic and income from your website. SEO experts will focus on different tips that have helped themselves or their clients to be profitable. Here are some that they all agree on.

1. Don’t put any time or effort into a website without first taking a look at your search engine optimization strategy. Your efforts will be wasted if you do so.

2. On the other hand, you can do all of the SEO that you want but if it is not based in good content, then this is also a waste of time. Make sure that the content you are offering on your website is original, valuable and problem-solving. This will bring in the best kind of links — the organic ones. People will link to you naturally because you have something of value that they want to provide to your readers. Updating your content will increase your rankings. Try to add fresh, useful content to your pages on a regular basis. The search engines favor this. The “look and feel” of your website is also important, but not as important as the content. However, photos, graphs, pictures, or images and an easy-to-navigate site will help you in terms of sEO.

3. Make sure that you include an original title tag on every page of your site, and make sure that it includes your keyword. Many people make the mistake of putting the name of their company in these titles but in general your company name will not get too many searches while your keywords will.

4. Don’t forget internal linking. When you use anchor text within your site, make sure that the linked text is a keyword or keyword phrase, and not something like “click here”.

5. This is one of the more overlooked tips for search engine optimization. Most people think of link-building in terms of quantity. But the reality is that the quality of the incoming links are much important than the quantity. One simple link from a high-quality site can offer you much greater results than lots of poor quality links, which can actually hurt your ranking.

6. Broaden your way of communicating to include video, powerpoints, podcasts, news, press releases, social content and so forth. The more different ways you can communicate what you have to offer, the better you will look in the eyes of the search engine. If you were to choose just one other form of communication, let it be video. Video is extremely hot and growing in popularity every day.

7. Make it easy for your visitors to increase your site’s ranking. Add what can be termed “viral components” to your web site or blog such as bookmarking, reviews, ratings, visitor comments, and sharing tools.

8. And the last of these tips for search engine optimization, do not underestimate or discount the power of social marketing. This is a great contributor to SEO.

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Many of us dream of writing a book. Why not.

What
greater story cans one write about than one’s own. Each
day brings a new beginning, a new page in the book of life.

What can you write about?

Someone said everyone has a story. How true. Each day
that pass by, is a page in your book of life Where to start?
From the very depths of your soul, from your heart.

What
stirs you?
What excites you?
What challenges you?
What
frustrates you?
What makes you happy?

Are you having the so-called writer`s block?

All blocks
can be readily removed, dealt with and best of all, replaced
with determination.

Just sit down and start writing. Think
of a word, write about that word and keep writing.

Simplistic?

Not really. A word can get your fingers flying on the
keyboard, or if you believe in paper and pen, go ahead
and let your thoughts flow out from the tip of your pen
to that precious paper.

Develop the habit of writing everyday, yes, everyday.
Write something and you`d be amazed at the database
of ideas stored in your brain waiting to be discovered.

You do not have to write about a new idea, a new concept,
a new theory. Think of a fresh approach, a different angle,
a different perspective.

Think of this: You go on a nature hike with four of your
friends. You take the same route, see the same scenery,
under the same canopy of foliage and sky and step on
the same terrain, hike under the same weather conditions.

After the hike, surely there will be five different versions of
the experience or adventure. You go home and describe the
day`s hike to family and friends, each one will have different
picture of the scenery, of the hikers and their experience. If
this day was captured and frozen in time with your camera,
each pair of eyes that looks at the picture will have different
perspective of each picture.

Each one will see different features
that attracts their attention.

Life within you, life around you, people in your world,
your hobbies, your dreams, your adventures. The list goes
on. There is always an angle waiting to be discovered, an
idea eager to be interpreted, to be written and shared
with the world.

So, what`s holding you back? What is important is to
just sit down and start writing. Tap into that deep reserve
of knowledge that lies deep within. Swim in the river
of experience, enjoy the swim as you get in deeper, your
strokes stronger and more confident.

Don`t put it off for another day. Surprise yourself.

The world awaits to hear from you.

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The Search Engine Ranking Tool

If you are going to succeed in your online marketing, you’ll need a search engine ranking tool, or more than one. While a simple and appealing website is a good place to start, it won’t bring in any traffic for you unless you are optimizing it well in terms of content, keywords, and backlinks pointing from another website to yours. Any tool that can help you figure out your keywords, where and how often to place them in your site, or where and how to get backlinks, would be useful. Luckily there are many of them out there. The features and goals of each vary greatly as do the prices. Some of these tools are completely free or offer a free trial. Some charge a monthly membership. And others require a one-time payment.

The first search engine ranking tool that you need is one that deals with keyword research. If you’ve been involved in marketing your website for any time at all, you know that you need to write your content to revolve around certain keywords. Keywords are the terms that people are typing in on the Internet to find what you are selling. If you can use these exact same keywords in your website, you are starting off on the right foot. It is extremely easy to find the keywords that people are typing in — and it’s absolutely free. Just go to the Google Adwords Keyword Research Tool and type in a general term for your business to see what comes up. Other keyword research tools include Wordze, Keyword Discovery, and Wordtracker.

You’ll also want a tool that deals with web analytics. Basically, these types of tools give you data so that you can decide which keywords are working for you and which ones aren’t. Just some of these types of tools are Google Analytics, Google Website Optimizer, Microsoft Adcenter Analytics, Piwik, and Site Meter.

Next we get into the SEO software packages that you can put to use on your website. There are too many of these currently available to mention all of them. But some of the most popular include SEOElite, IBP Promoter, Web CEO, Total optimizer Pro, Weblink SEO, Solo SEO, SEO Studio, SEO Toolkit, and SEO Administrator. These software packages can help you put all of the SEO details together so that they flow and interact in a way that moves your sight up in ranking. Many of these tools also provide training about link-building strategies and other SEO aspects.

The last sort of search engine ranking tool falls under the miscellaneous category and includes things such as toolbars and browser extensions. Bookmarking tools might also fall under this category. SEO toolbars make finding information and analyzing it very easy. Just click the button and you are provided with the type of SEO information that you are looking for.

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ToP Search Engine PPC Platforms

The most popular search engine PPC program is Google AdWords which reaches over 10 billion web pages and 100 different language versions. The benefits of using Google are its inexpensive start-up cost ($5 dollars) and the amount of traffic you will get which is far more than that of any of the other search engines. Google also provides you with its Google Analytics program which helps you with which keywords you should be targeting in your PPC ads, a website optimizer, which allows you to test different variations of your web pages to see which convert better, and step-by-step tutorials that take you through the whole process of setting up a Google Adwords campaign. Most experts agree that it is a good idea to start out with Google Adwords because of the low start-up fee and the heavy traffic. Although it is expensive for competitive terms, you can still get away with not bidding too much on the less competitive longer-tailed keywords.

The Yahoo Search Marketing search engine PPC platform started out named as GoTo, then changed to Overture, and finally ended up as what we know it today: Yahoo Search Marketing. Yahoo charges a $30.00 start-up fee but then offers you 25 dollars of free ads. Yahoo focuses on sponsored Search and reaches over 80% of active Internet users. You can also reach your market through online publishers, newsletters and emails. So, instead of your ad appearing only in search rankings it will also show up next to content like articles and product reviews that are related to your business. You can also reach a local audience by targeting ads specifically for your geographical area. Yahoo also offers certain upgrades like the Search Optimizer which can automatically manage your keyword bids, and the Marketing Console which tracks how effective your online campaigns are. Each of these are available for a monthly fee. Free tools include the Keyword Selector Tool and the View Bids Tool, as well as a PPC ROI calculator and CPM ROI Calculator.

Microsoft adCenter (Bing) is relatively new in the big names of search engine PPC but is very popular since it offers a large range of features, costs only $5 to sign up, and is targeted towards a buying market where the competition is not as high as Google and Yahoo, and so the amount you pay per click is lower. You can take advantage of the keyword research tool which gives you the past month’s searches for your keyword, other relevant keywords, and the present month’s traffic for those keywords. The tool also shows trends for each keyword.

It is generally recommended that, if you are new to PPC, you start with just one search engine (preferably Google Adwords), learn how that works, and then move on to others if you feel that it might be worth a try.

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One of the best ways to build the relations, credibility and to help get people to know more about you and your area of expertise is to write articles. People are always looking for good articles for their websites, blogs and newsletters. The important words here are good and content.

Good articles are content rich. The help the reader understand that which you are writing about. It gives them insight, whether it is about Business, Communication, Health or any number of subjects.

When you provide an article for your reader, whether you wrote it or published it, you are doing your clients a service by educating them in the areas that they wish to learn. Moreover, your credibility can be built or diminished by the article.

Articles also help to keep your website updated and helped to increase your search engine ratings.

Stagnate websites that never change, get a much lower rating with Google. As well, do not encourage your audience to come back. They are thinking, ok, I saw it.

A summary of the benefits are:

For the author, they:

Increase Exposure
Give Credibility (You show your expertise)

Develop Relations (People get to know you better)

Create links to your site

Give you free Publicity

For the Publisher or Website Owner, it provides:

Content
Related Articles that you don`t have to write
Reference and information that you don`t have to write
A vast resource of free information

However, it is important to remember that there can be a downside. Of which you can avoid, once you understand what it is.

There is nothing worse than reading an article that is nothing more than a sales letter, a news release or an inflated glorified piece on how wonderful you are. You need to give the public something that they can use.
Then they are much more likely to follow your link in your resource box, back to your site to find out more about you.

Remember, that in each article, you are communication something about you. You want the message that be one that encourages people to want to get to know you better, to learn more about you know and to become one of your clients or subscribers.

In your resource box, make sure you are clear, stating who you are and where they can find out more about you.
Most article directories and magazines have set limits on the size and amount of information you can place so it is important to ensure it is accurate and inviting.

You are not writing articles just for praise and admiration. You do have a business to run and bills to pay. Even if you are a millionaire and want to write just for the shear joy of it and love to teach for free, your resource box is still important, as you would want the readers to know that the information came from a credible source.

So go ahead and get started. Don’t stop at one article, it can easily become buried.. Make it a habit and write them regularly whether it is once a week or once a month. And remember, have fun doing them.

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